Target Market

Taxonomy | Market Strategy

Customer Segmentation

Customer segmentation involves dividing the broader market into smaller, more manageable groups based on shared characteristics such as demographics, firmographics, behavior, or needs. This targeted approach allows for more personalized marketing, product development, and customer service strategies, improving overall effectiveness and efficiency in addressing diverse customer needs.

Buyer Personas

Creating buyer personas involves developing detailed, semi-fictional representations of the ideal customers based on market research and real data about existing customers. These personas include information about customer demographics, behaviors, motivations, and goals, helping to tailor marketing messages, product features, and sales approaches to better meet the needs of specific customer segments.

Market Positioning

Market positioning refers to the process of establishing a distinct image and identity for the company’s products in the minds of target customers. This involves highlighting unique value propositions and differentiators compared to competitors. Effective positioning ensures that the product is perceived as the best solution for specific customer needs, driving preference and loyalty.