GE 22: The case for deal-driven development
“We are a product company. We don’t do custom deal-driven development.” This is a common mantra among product-centric organizations staunch…
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GE 21: Total addressable market — The why, the what and the how for software SaaS.
The challenges of calculating your TAM
GE 22: Hiring a product manager? Who do you actually need?
A product manager is a key hire for your company. It can be a challenge to find the right person and convince them that your role is the…
GE 21: Leading with laughter: The fun-filled approach to product management.
A well-known slogan for the gambling industry here in the UK is “When the fun stops: Stop!”. The slogan could equally apply to the product management profession. Reading through social media posts and product management forums can be a grim experience, with challenges usually falling into one of the following
GE 20: Putting the service back into SaaS
Remember SaaS? Software as a Service. The idea that instead of buying software once, you pay a regular subscription and don’t have to worry…
GE 19: What exactly is a product strategy?
A strategy is defined as "A plan of action designed to achieve a long-term or overall aim."
GE 18: The enterprise SaaS buying calendar
Whilst at the supermarket this week, I was struck with the speed and efficiency the vast displays of Mother’s Day flowers, chocolates and…