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The"Ideal Customer Profile" is an important concept when defining your market and ensuring your sales and marketing processes are efficient and effective. The ICP defines your ideal customers using firmographic, technographic, behavioural and psychographic attributes. The ICP should be detailed and based firmly on customer and market

Does the ubiquity and accessibility of AI tools make it easier for companies to build their own solutions and avoid investing in third-party SaaS products? There is a choice of AI tools available now for every stage of the software lifecycle including user discovery, prototype design and code generation. Generative

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In this article we take a look at a simple low-cost tool called RSS.app. I have no affiliations with the company and have not received any payment or favour for writing this article. I've just been a happy customer and regular user for a number of years.

Customers will pay for products that minimise their risk of loss. This includes financial loss, loss of reputation and loss of market share. I describe this as insurance because the concept is the same as paying a premium to insure against the loss or damage to our cars, houses and

Customers will value your product's ability to teach them, their team, and the wider organization useful and relevant skills and knowledge. Even if your product is not positioned as an educational tool, it can still contain a wide variety of features and content that educate your users. This

We know that it costs something to move an item from A to B. In the physical world we pay for travel tickets to move ourselves and we pay for delivery charges to pay for goods to be shipped to us. As the distance, weight of goods or class of

Create value by taking something and making it better. A simple idea, but one that is at the heart of why customers are attracted to software products in all of their wonderful forms. In the previous value creators article we talked about storage which is the unsung hero - well

Your product must create value for its customers. The best way of identifying value is through discovery in your target market but there are several common categories of value that are often present across successful SaaS products. This "Value creators" series of articles describes ten key value creators

A proof of concept allows a customer to try your product before fully committing to buying, implementing, and using it for real. Free versions of products are commonplace when subscription costs are low, but what about high contract value Enterprise SaaS software products? These products can take significant time and

A taxonomy is a structured classification system that organizes information or objects into hierarchical categories and subcategories based on their relationships and characteristics. In a business context, a taxonomy helps to systematically categorise and manage information, making it easier to retrieve, analyze, and utilize. We have created a specific taxonomy