Customer Acquisition

Taxonomy | Customer Success

Lead Generation

Lead generation involves identifying and attracting potential customers who may be interested in the product. This includes various tactics such as content marketing, social media campaigns, SEO, and paid advertising. Effective lead generation creates a steady pipeline of prospects that can be nurtured and converted into paying customers.

Sales Conversion

Sales conversion focuses on turning leads into paying customers through effective sales processes and techniques. This includes activities such as personalized outreach, product demonstrations, handling objections, and closing deals. High sales conversion rates indicate that the sales team is effectively communicating the product’s value and addressing customer needs.

Onboarding Process

The onboarding process ensures that new customers can quickly and effectively start using the product. This includes providing training, resources, and support to help customers understand the product’s features and benefits. A smooth onboarding process reduces churn, increases customer satisfaction, and sets the stage for long-term success.

Trial and Freemium Strategies

Trial and freemium strategies involve offering potential customers the opportunity to use the product for free or at a reduced cost for a limited time. These strategies allow customers to experience the product’s value before committing to a purchase, increasing the likelihood of conversion. Effective execution of these strategies can lead to higher customer acquisition rates and faster adoption.