Tim Ward

Create value by taking something and making it better. A simple idea, but one that is at the heart of why customers are attracted to software products in all of their wonderful forms. In the previous value creators article we talked about storage which is the unsung hero - well

Your product must create value for its customers. The best way of identifying value is through discovery in your target market but there are several common categories of value that are often present across successful SaaS products. This "Value creators" series of articles describes ten key value creators

A proof of concept allows a customer to try your product before fully committing to buying, implementing, and using it for real. Free versions of products are commonplace when subscription costs are low, but what about high contract value Enterprise SaaS software products? These products can take significant time and

A taxonomy is a structured classification system that organizes information or objects into hierarchical categories and subcategories based on their relationships and characteristics. In a business context, a taxonomy helps to systematically categorise and manage information, making it easier to retrieve, analyze, and utilize. We have created a specific taxonomy