GE 5: The right to win
“Right to Win” analysis is a form of competitive analysis that uses a quantiative approach. The goal is to determine whether your product…
Tim Ward
GE 4: Market sizing - why does it matter?
There are three reasons it is good to know the size of your market.
GE 3: Market sizing - why is it so hard?
The size of your market is the price of your product multiplied but the number of potential customers. Then how come it can be so hard to…
GE 2: TAM, SAM and SOM
TAM stands for Total Addressable Market. The metric is a monetary value that represents the total possible revenue available if you were to…
GE 1: Product Growth (a-z)
This article provides tips and strategies to help grow your B2B product.